Emotional Engineering

The various Bureaux of Propaganda and the College of Emotional Engineering were housed in a sixty-story building in Fleet Street. In the basement and on the lower floors were the presses and offices of the three great London newspapers—The Hourly Radio, an upper-caste sheet, the pale green Gamma Gazette, and, on khaki paper and in words of exclusively one syllable, The Delta Mirror. Then came the Bureaux of Propaganda by Television, by Feeling Picture, and by Synthetic Voice and Music respectively—twenty-two floors of them. Above were the research laboratories and the padded rooms in which the Sound-Track Writers and Synthetic Composers did their delicate work. The top eighteen floors were occupied by the College of Emotional Engineering.